Consider your customer relationship in terms of cashflow generated, cost incurred and service delivered and your customers will thank you
Understanding the financial value of customer relationships is a complex task, made all the more difficult because of the disconnect between sales & marketing and the finance team.
How can we reconcile cashflow vs cost, cost vs service, payment vs satisfaction?
The solution is Customer Value Management (CVM).
Customer Value Management is a collaborative approach that combines excellence in Accounts Receivable management and CRM by introducing shared language, processes and metrics – making the task of enhancing customer service, cashflows and maximising customer profitability simple, without requiring a complete restructuring of complex and sophisticated business functions.
Find out more about us, our solutions and client successes.
For one blue-chip multinational, implementing CVM enabled it to:
- Reduce Operating Costs by 28%
- Reduce AR by a third
- Delight customers with new administrative improvements
All delivered in under four months.
The Customer Value Group’s CVM solutions are used to managing customer relationships worth €12bn and counting. Clients can expect to see an ROI of at least ten times the total cost of our engagement.
What’s all the buzz about?
We improved our cashflow by €34m in 6 months using The Customer Value Group’s Workflow Solution to better coordinate our Credit, Collections and Dispute management activities
CREDIT MANAGER
XEROX
Our call centre can now manage many more inbound and outbound customer calls with a 75% smaller team. This will save us more than €5m over the next 3 years
CUSTOMER SERVICES MANAGER
UNIMASTERS
The software system went live in October/ November, and within six weeks, £4.2m of additional cash was delivered with multiple payback on the investment. Following such positive early results, we delivered an additional cash flow improvement of around £100m within 18 months.
PROJECT MANAGER
RWE NPOWER